Novafor Equipment

News + Event

TV Segment

April 4, 2024

Success Story 

We had the privilege of participating in the filming of a television segment.

“Histoire de succès” is a TV show that features local businesses. 

You will soon be able to watch the interview of Marc Lyrette, president from Novafor Equipment, on CNV Television and on social media.

Thank you to Nicolas Deslauriers and his entire team for this amazing experience! 

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April 18, 2024

On Thursday, April 18th, come meet the SOLIDUR representative, Louis Defraiteur, at our store.
Scheduled events:
• 20% discount on SOLIDUR products in-store and online
• SOLIDUR representative on-site from 10:00 AM to 5:00 PM

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Important announcement for our South Shore customers

It is with a sense of regret that we share the news of the closure of our South Shore branch. This decision stems from our commitment to optimizing our operations to better serve you, our valued customers. Your satisfaction remains at the core of our concerns, and we want to assure you that measures are being taken to minimize any impact on your experience and your operations.

We understand the importance of personalized customer experience for you, which is why our Blainville store remains open to cater to your needs. Furthermore, our website remains fully operational, providing the same quality of service and products you expect from us.

Your loyalty and support are invaluable to us. We appreciate your understanding regarding this change and pledge to continue offering you the best possible service. Please feel free to contact us if you have any questions or concerns.

We are grateful for your trust and look forward to continuing to serve you, whether it’s by phone, online, or at our Blainville branch.

Thank you for being part of our community.


October 24, 2022

Taking the forestry equipment business to new heights with Novafor Equipment & National Bank.

Not all entrepreneur days are the same. Every day is different, filled with new challenges to tackle. Our “A Day in the Life of an Entrepreneur” series allowed our advisors to step into the day-to-day of their clients and fully experience their routine.

Novafor Equipment had a banner year in 2022, greatly benefiting from the judicious advice of its account manager at the National Bank. Meet Novafor Equipment Founded by co-owners Sophie Robitaille and Marc Lyrette in 2001, the multidisciplinary team of wholesalers and distributors offer a range of forestry, arborist and horticultural products for workers and outdoor enthusiasts.

From two retail stores in Blainville and Saint-Hyacinthe, Quebec, plus an online store that ships nationwide across Canada, Novafor provides more than 20 years of rigor and expertise to residential, institutional, corporate, and government clients who are looking for forestry, height worker or arborist material, and specialized equipment. Especially since the company leaned into its equipment distribution division in 2017, Sophie Robitaille, Marc Lyrette and Eric Therrien, their new partner, have seen massive, year-over-year growth, and increased its annual revenue tenfold for the past five years.

You can read the full article here

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